Women and shopping. Reloaded
Opportunity: Online stores for women
I wrote some time ago about Ghelir redefining the online store in Romania, using a concept unique in our country… Well, unique until now, because Zazazoo has just been launched. It is an e-commerce project supported by Avantu Ecommerce and developed in collaboration with Ghelir.
The concept is the same - selling only one item per day, this time the products are exclusively addressed to women. Inspired by Carrie Bradshaw’s “zsa zsa zsu”, Zazazoo will bring independent women something they surely love: a daily shopping dose!
Wonderful initiative, I should say… And word-of-mouth seems to work just fine (I heard about Zazazoo from Andressa). Now we just have to see how they deliver the “zazazoo” and how special the daily dose is.
Written by Laura
December 1st, 2007 at 2:14 am
Well, Zoop.ro was launched some time ago and I think it is doing ok since it is still on the market. So the online shoops are treying to take after woot.com! Nothing but good thoughts!
December 4th, 2007 at 2:12 pm
Thank you for the review. We’ll do our best in order to fulfill our customers’ expectations and to bring more special shopping doses every day:).