Business Ideas in Romania

What women want online… Reloaded

• Posted by Laura on December 15th, 2007 filed in Services, online

Preliminary research results

I wrote some time ago about the market study exclusively addressed to women and their preferences and behavior while shopping online. I found out about the partial results from Madalin and E Invest Marketing and I’m willing to share them with you. The final results will be made public - most likely - in January 2008, while the prizes will be announced on Christmas Eve.

Some information that could be found useful for the potential investors in online shops for women:

• 1,421 respondents (women), of which 92% from urban areas
• 72% of the respondents in the urban areas have already purchased something online
• the 18-35 age segment proved to be the most active in e-shopping
• women are willing to buy clothes online (96% of the respondent women in the urban areas)
• the returning policy is extremely important
• the most important two factors that build women’s confidence in an online store are the full contact details, and the confidentiality policies
• read more about the partial research results here.

Romanian women seem ready to shop online… But… do they have enough options?