What women want… online
- Posted by Laura on October 24th, 2007 filed in IT & Telecommunications, Retail, Services, online
Invitation to support Romanian e-commerce
A year ago, I wrote about the necessity of opening online stores for women’s clothing. However, little has happened in the area until now. Fortunately, Madalin Matica and E Invest Marketing took the lead and started a market study exclusively addressed to women. Why women? Because it is a huge market segment that is rarely considered or is stereotypically targeted. Plus, stores for women are very poorly represented online. The research is meant to examine women’s preferences and behavior while shopping online.
You can read more about the manifesto here. And start filling in the questionnaire here. I have already done so. If some of you need extra motivation, keep in mind that you can be the lucky winner of a truly girly girly laptop. Dell …Pink.
Written by Laura
October 25th, 2007 at 6:14 pm
[...] 25.10.2007: Lista sustinatorilor creste : Dragos Dehelean NaturaShop Madalin Matica/DotCommerce TinaR Blog Daianu Liviu Taloi Manafu. Negru . Claudiu Gamulescu . Ciprian Gavriliu . Andrei Rosca . UnderClick.ro . Cristian Badea . Doru Panaitescu . Sinziana Spiridon . Business Ideas in Romania . Petocuri.ro . Denisa . Bogdan Pantoc . Plus http://www.femeia.ro, http://www.lady4ever.ro , http://www.forever.ro , http://www.usor.ro. [...]
October 26th, 2007 at 8:33 am
The response was great ! So many blogs and web sites had subscribed to this manifesto and had generated a good traffic. I do ope that more ladies will accept this challenge . Thanks again !
November 2nd, 2007 at 4:08 pm
Hello,
We have an interractive site http://www.cluj4allwomen, is in fact an interactive Journal for women. I think woiuld be nice to post this article there also. I could do it only I need the approval. But you could do it also. Please let me know.
Thank You
groth@recognos.com
December 17th, 2007 at 12:43 pm
[...] I wrote some time ago about the market study exclusively addressed to women and their preferences ans behavior while shopping online. I found out about the partial results from Madalin and E Invest Marketing and I’m willing to share them with you. The final results will be made public - most likely - in January 2008, while the prizes will be announced on Christmas Eve. [...]