Targeting an older market
- Posted by Steve on October 2nd, 2007 filed in Education, Food and beverage, Health and safety, Retail
Servicing an Aging Demographic
As populations age, their needs change. Understanding the new trends can open up profitable business areas. I think this is a tremendous area of growth for Romania as “quality of life” for elderly citizens is gaining importance. The ease of finding information from other places will make products that did not previously exist here “need to haves”.
Here is an interesting podcast…about 17 minutes long discussing opportunities in focusing products and solutions for older workers.
Getting Ready for the Aging Consumer: What you need to know
(direct download here)
What does Romania elderly folk
need? (besides computer lessons, transportation services, and some of our earlier suggestions!)
Written by Steve
July 4th, 2010 at 11:31 am
Older people in Romania need a decent pension so that they don`t have to choose between food or prescription drugs. “quality of life“ is NOT gaining importance over there, because if it would, they would not have to go through their ordeals…. and they get worse. It is not surprising that some people still want to make money of their poorness. Everybody knows in this world, how things go over there, no matter what business idea you choose, things will not change anything, just change the mentality and then you are on the right track; charitable events are the ONLY solutions but that will not be profitable for others so nobody will put his heart in it. Charity, charity… to make a non-material profit.