Business Ideas in Romania

Plant decoration services

• Posted by Laurentiu on November 11th, 2006 filed in Services

Opportunity: Plant decoration services for offices and homes

In today’s Romania, people are more and more preoccupied with the environment in which they work or live. A rise in average income as well as the construction of many office and residential complexes have led to increasing demand of professional interior design services.

Regarding office space trends, studies have shown that improvements in the physical environment can increase employee productivity. Nothing makes an office setting more appealing than plants, a tint of life in the sober work atmosphere. The same is true for the living rooms, bedrooms and hallways of the people who want to feel relaxed in the few hours they spend at home.

The opportunity is for a plant decoration firm to be established on the Romanian market and to provide customized services. There is one entrant on the market so far, “The Gardening Company” part of the Real Estate Service Group, that specialises in gardening services for companies, but my impression is that there is room for other entrants as well - especially for the home gardening sector.

The main clients can be sophisticated people interested in how they can associate plants to their personality and what plant layouts to use in their homes and offices to create a relaxing and motivating atmosphere. This idea would probably spread very quickly among high-income people who invest in home decoration, as well as among entrepreneurs, HR, Facilities, and Office Managers who want to create a motivating work environment for their employees.