Liveblogging from ‘Online Communication’
I’m sitting in the auditorium at the Toolbox Online Communication conference. Have not yet been able to login to a wireless network, so will be blogging from my iPhone (of course, my laptop’s battery wouldn’t last, anyway. From the first panel, moderated by Cristi Manafu, our gracious host.
- Victor Ciutacu prefers talking from the panel table rather than taking the microphone. Good, that’s a first step towards having a real panel discussion.
- Ciutacu considers that media censuring is gone since 2004. It’s unclear to me if he credits this to the internet… Probably not.
- Funny but true point - Romanian blog readers tend to be very talkative - long comments, taken and repeated elsewhere. Right, great for you, if what you’re saying interests them. Going now on the side with comments on political blogging - being used exclusively to ‘get there’, abandoned once ‘there’.
- Orlando Nicoara takes the stage now. Pitches old media that’s now waking up to the net against new media players. We seem to be somewhere between a 2nd and 3rd phases of online media - dedicated content, with some sites getting much more attn than their offline counterparts… And the third stage, with dedicated services online - games, email accounts, photo galleries, etc.
- Discussing branded channels… a very positive view of these, though my personal position is fully negative towards any of these channels that lock me into their platform. Worrying to me, from my kg sharing position, increased emphasis on ROI.
- August Roman, from Gazeta Sporturilor, takes a look at the way old media is responding to new - ex. NYT merging online and print teams. Running through what GSP is doing in this area… Users are participating, multiple collaborations - all this is quite new. Nice point that we’ll need time to get analysis for the news we learned yesterday… Right, but I tend to get my analysis from commenters with ‘whuffie’.
- Ana Sipciu from Grafitti BBDO comes with a refreshing presentation. Some great examples of good corporate response to our pain as consumers. Fully agree with you that you can’t really will a ‘viral clip’ into existence. I always felt very uncomfortable with people declaring that they’ll create a viral. Ana, you get it! Loved your short, enthusiastic talk.
- Gianni’s keynote presentation is good usage of illustrations to make his points. Slashdot example to show that it’s not about an individual blogger, but about bloggers (ah, the communism of this statement! How do bloggers manage to keep such oversized egoes, then?) Sony copy protection CD recall story and recent Burma reporting used to show that, even if nobody reads a blog, the system takes the good content all the way to where people read stuff. (Yet I tend to get my news from Twitter friends recently.)
- Now from the PR to blogging. Cristi Manafu introduces the results of the RoBlogger Survey. Romanian bloggers: young, students, from IT, most of them with young blogs - less than one year, people who are online most of the day but spend less than 1h watching TV. Interesting point that bloggers are looking for subjective information. Great study with a good analysis. Sorana continues with a surprisingly honest answer to the question of starting or not starting a blog. She quotes the old study predicting that by one year ago, a full two thirds of companies would have blogs. Recent UK studies show that blogs tend to be both recent and effective.
Note: I will be updating this post throughout the day.
Written by Sara
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