Leveraging your Corporate Training
- Posted by Laura on June 19th, 2007 filed in Education, Entertainment, IT & Telecommunications, Services
Opportunity: Corporate and Training Video Production
Employee training is essential in all companies, from the initial training at orientation to continued development. Sometimes training is provided also to clients (in the case of consulting companies, for instance), partners or employees in different locations. As a complement for printed training manuals, a professionally produced training video is an excellent option.
There are many video production companies in Romania, but they offer all sorts of services, from filming weddings to corporate events, without specialization. This creates a great opportunity for creating a good company specialized in producing training videos. Companies with a large number of employees or consulting companies can find this option extremely appealing, as videos save time (the message is presented faster) and money. A company can select several short modules addressing specific issues like: policies and procedures, orientation, safety, customer service, DO’s and DON’Ts or sales and marketing customized scenarios.
This could be an existing media/film production company that can expand in this uncovered area, or a newly-formed business that dedicates a few good resources to this initiative. A great starting point would be partnering with consulting firms that create procedures or offer training.
What do you say? Would this be a good business? Would you use this type of services?
Written by Laura
June 20th, 2007 at 9:41 am
This is a great idea. Creating a training video is a specific skill. The large number of possible variations to make it interesting and effective lend itself to a company focused only on corporate education.