Let me get to my sandwich!
- Posted by Sara on April 3rd, 2008 filed in Food and beverage, IT & Telecommunications, Retail, Services
I got a sandwich at a Princess store this morning - and spent about 3 frustrated minutes trying to get the very thick plastic to tear, so I could actually eat my sandwich! Guess what? I’m not getting a sandwich there again. If it’s convenience food, I shouldn’t need scissors to get to my food.
Every other business out there - make it easy for people to actually get to whatever goodies you have to offer. Are you a restaurant or a cafe and you’re not on Metropotam? I may really want to get to you (I’m continuously searching for nice, quiet places, non-smoker and vegetarian-friendly), but I never will, because I can’t break through the plastic wrapper. Do you have a gym and you’ve just sold me a membership? If I don’t know how to use the equipment, I’m not going to come back, nor renew my membership.
When you start your new business, do think about how easy it will be for people to access your product once they have purchased it.
Written by Sara
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