Business Ideas in Romania

Get a sponsor for your laundromat

• Posted by Sara on January 17th, 2008 filed in Homes and housing, Services

Anca and Alex posted earlier about the need for laundromats in student dorms.

Via Trendwatching, here’s an interesting solution for doing this as a student:

• Continuing the tradition of using shipping containers to house all things pop-up, a spotting from the Netherlands caught our eye. At the Lowlands music festival, jeans brand Wrangler offered festival-goers a much-needed service: laundry. At 18 meters wide and 9 meters high, the Wrangler Laundromat was hard to miss. People dropped off their mud-encrusted laundry and were sent a text message the moment it was ready. No change of clothes? Wrangler came up with a generous solution to that problem, too: they handed out black overalls to anyone who used the laundromat. Like most other pop-up ventures, Wrangler Laundromat is an exercise in experiential marketing, aimed at surprising and delighting consumers in a way that magazine ads or TV spots usually can’t.
• Wrangler isn’t the only brand to have tackled dirty laundry at pop festivals. In Slovenia, home appliance manufacturer Zanussi-Electrolux has been offering free laundry services at Rock Otočec for several years and has cleaned thousands of muddy t-shirts and jeans. After picking up their spotless garments, visitors are given a “Dear Mom, I’m clean” postcard to send home.

You can watch an entertaining video of the Lowlands Wrangler Laundromat here.

For burgeoning entrepreneurs, striking a deal with a major clothing or home appliance manufacturer to install a laundromat as an innovative marketing tool could very well be what ‘makes or breaks’ the project!