Career clothing for women - going online

Opportunity: Online shopping for business clothes

On a previous post, I tried to give you an insight on the market for women’s business clothing in Bucharest. Given the fact that these career women don’t have the time to spend entire afternoons going shopping without having any guarantee that they would find what they are looking for, a new opportunity arises.

An online store, with a wide variety of choices in terms of business clothes (and beyond), would definitely answer to the needs these women have. In Romania, the online stores are weakly represented. With the exception of Tara, there are no significant competitors on the market. What do professional women expect from a clothing store, whether it is online or not? Women want to be dazzled with options, to find everything in one place, from grey sweaters to pink coats. They need easy payment and fast delivery. And, more important, they are looking to find clothes that suit them perfectly.

A potential investor could easily answer these questions – thus, the satisfied clients can turn successfully into loyal customers. Moreover, the clients could benefit from the help of an online consultant who could make suggestions – in an online chat – in the selection process. Based on the size, height, weight, or even a picture of the potential customer, the consultant could give advice on the colors, models and accessories that would best suit the client.

Is it worth the investment? Every lei/dollar/euro is well-spent that ends with a happy career women…


Written by Laura


16 Responses to “Career clothing for women - going online”

  1. Sara Says:

    Tara looks like a good intention, but not a competitor for another site focusing on career clothing. Also, they offer only pictures from one angle only, difficult-to-understand details on materials used and no ‘texture detail’ pictures. These are all important decision factors!

  2. Business Ideas in Romania » What women want… online Says:

    [...] A year ago, I wrote about the necessity of opening online stores for women’s clothing. However, little has happened in the area until now. Fortunately, Madalin Matica and E Invest Marketing took the lead and started a market study exclusively addressed to women. Why women? Because it is a huge market segment that is rarely considered or is stereotypically targeted. Plus, stores for women are very poorly represented online. The research is meant to examine women’s preferences and behavior while shopping online. You can read more about the manifesto here. And start filling in the questionnaire here. I have already done so. If some of you need extra motivation, keep in mind that you can be the lucky winner of a truly girly girly laptop. Dell …Pink. Tags:IT & Telecommunications, online Services Related posts: [...]

  3. Adevărul | What women want… online Says:

    [...] A year ago, I wrote about the necessity of opening online stores for women’s clothing. However, little has happened in the area until now. Fortunately, Madalin Matica and E Invest Marketing took the lead and started a market study exclusively addressed to women. Why women? Because it is a huge market segment that is rarely considered or is stereotypically targeted. Plus, stores for women are very poorly represented online. The research is meant to examine women’s preferences and behavior while shopping online. You can read more about the manifesto here. And start filling in the questionnaire here. I have already done so. If some of you need extra motivation, keep in mind that you can be the lucky winner of a truly girly girly laptop. Dell …Pink. [...]

  4. Alexa Says:

    Its a very interesting and cool post about online shopping. people are using online shopping to buy any product.

  5. kittie Says:

    Thanks for providing information and prices of different variety of shopping product. I need this info because i am using online shopping services.
    Thanks

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    Women’s Clothing from the best brands and stores online. Compare prices, find products on sale and shop online for Bra Solutionss at Blessd.

  7. Aubrey Roberts Says:

    i love Online shopping because it is so convenient and it is just one click away.-~~

  8. Benjamin Hall Says:

    online shopping is very exciting because you do not need to go on a shopping store to purchase items.”";

  9. Georgia Miller Says:

    i love to both shop online and offline, you can say that i am a shopaholic~;*

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    i love to do both online shopping and online window shopping for goods and other stuffs .:;

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