Bread specialties
- Posted by Anca on November 23rd, 2006 filed in Food and beverage, Retail
Opportunity: Network of neighborhood bakeries
The “hypermarket†fever has conquered Romania a couple of years ago and Romanians seem addicted to the large warehouse where you can go once a week (preferably in weekends) to get supplies for at least couple of days. Small specialized stores have suffered a lot once the “giants†have entered the market and expanded all over Romania and many of them went out of business. Hypermarkets have covered a lot of niche markets but not all. Bakery is one niche that is poorly covered. Bread and bakery products stores are not only an opportunity but a necessity.
Romanians consume 30% more bread than Europeans. White bread seemed the preferred type until a couple of years ago; however, special kinds of bread (prepared with different types of cereals, seeds, spices or other ingredients) gained market share once people started considering health and diet aspects. Although there are a lot of small bakeries in Romania, many of them will have severe problems starting with 1st of January 2007 when they will have to meet rigorous standards regarding the hygiene and the equipment.
This opens an opportunity for creating a network of neighborhood bakeries that differentiate through high product quality, a large variety of bread specialties, high hygiene standards and last but not least freshness of products. It would be very easy to brand the products as healthy and ecologic since a lot of Romanian ingredients for bread are ecologic (or can be easily obtained). They could be placed in all important neighborhoods from big cities. The model of french boulangeries would be very succesful here since Romanians used to have a strong cultural connection with France especially at the beginning of the XXth century. Boulangeries are remembered from the interbellic period, which was the most flourishing in Romanian history.
I am sure that a lot of Romanian would rather buy for breakfast bread baked in that same morning than eat the bread from supermarket that was baked couple of days before and tastes like a sponge.
Written by Anca
January 19th, 2007 at 1:47 am
[...] Also, the sale of teapots, teacups, strainers, and other accessories, as well as all varieties of tea for home use, is at once a great source of revenue (I ended up purchasing accesories worth more than 4 times my consumption!), a constant reminder of the experience for the client, and a great marketing tool, as clients boast to friends about their new accesories and flavours of tea. This strategy - introduce the customer to a world of variety previously unknown, create a highly remarkable experience that people want to share with others, sell take-home items that people will present to their friends - is applicable to many other products such as chocolate, bakery products, ice cream, hobby and craft items and many more. Which do you think would be most welcome by Romanians? Tags:boutique, Food and beverage, specialty, tea, teahouse tearoom Written by Sara [...]
February 9th, 2007 at 9:04 pm
[...] I was writting in one of my previous posts about small specialized stores trying to identify the segment markets where you could really compete with the supermarkets.I was discussing there about bread specialties, giving as an example french bakeries (by the way I’ve seen a very interesting post on French Bakery in Bucharest on Metropotam) Supermarkets will be never able to offer a high range of specialties and sortiments of any type of products. Spices are one product category that is not very well covered in Romania. The regular types of spices (salt, pepper,curry) you can find in any store….but the real special things are difficult or impossible to find. [...]
December 4th, 2008 at 4:17 am
Dear Sir .
I am searching for supermarket for sale in Romania ,,
can you help me to find that ,
Best Regards
Mr Omar Mousa
Kingdom of Jordan ,